A leaker known as "WalkingCat" has shared seemingly official Samsung concept videos that depict "Samsung Glasses Lite" and "Samsung AR Glasses." Samsung Glasses Lite give the illusion of a 2D display in front of the user, while Samsung AR Glasses are able to display interactive 3D objects and environments.
and..... this is the 3D holographic version https://t.co/PXDAHjDNWb
— WalkingCat (@_h0x0d_) February 21, 2021
It is unclear how closely these videos depict consumer-ready products or Samsung's imminent plans for AR glasses, but they do suggest that the company is planning to compete with similar products from Apple in the future. The devices appear to be clearly targeted at two different price points and offer one of the best looks yet at how tech companies may be planning to market AR glasses.

The physical design of the glasses is fairly chunky, and the initial concept videos show small glass reflectors suspended at eye level, somewhat similar to the prisms used in Google Glass. The model also squeezes part of the right arm to activate Sunglasses Mode, but it is unclear if it is a button or something else. Outside of these details, there's no sign of cameras, sensors, or other types of controls.
The challenges presented with those features may come down to familiar issues like battery life, performance, and resolution.